UK e-commerce is dominated by Amazon, a virtual giant that serves millions of clients worldwide. Amazon.co.uk is no exception, with over 13 million Prime members.  You might be wondering, “How can I leverage this platform to my advantage?” if you’re an entrepreneur or brand.  This is where Amazon Marketing Services (AMS) comes in, a revolutionary […]

Amazon is the search engine for product research for many customers just like Google is for information, gaining visibility and driving traffic to your products is crucial.  One of the most efficient ways to achieve this is through Amazon Pay-Per-Click (PPC) advertising. Understanding Amazon PPC and its key components can help businesses optimise their advertising